Product photography is a big part of the product marketing process. It's not just about taking pictures to illustrate the features and benefits of your products, it's also about creating an aesthetic experience that captures customer attention. In this blog post we'll explore how you can create more compelling images for your business.
Product photography and product videos are a big part of already established marketing trends. From the right images you can generate interest in your brand, increase sales and strengthen customer loyalty.
In the past, a product image was just an associative image intended to entice customers into purchasing your products through the visual stimulation of their imagination. Today however, we are more visually driven as a society and the power of visual marketing has become even more important to businesses.
As consumers, we are constantly surrounded by images. These images don't just help sell products, they also have an impact on our mood, our health and on how we spend money. That's why it's so vital for businesses to be able to get the most out of their visual marketing.
Appealing images trigger positive emotions in us that can influence purchasing decisions. It's not just about your product, it's about how you want the image to make customers feel. Companies like Apple have been doing this for years and they've found that a compelling visual experience is one of the most important features in selling their products.
"We found that people make their buying decisions based on an emotional connection to a product." – John Ternus , Senior Vice President of Hardware Engineering at Apple
Beautiful conceptual still life photography for Anatomy Haircare
The best product images have a way of instilling the right emotions in your customers. They make your brand more relatable, increase trust and make it easier for consumers to imagine themselves using your products. Without strong emotional appeal, there's little chance that you're going to convince someone that they need what you're selling.
That's why it's so important to be able to reach your customers on an emotional level. Companies like Apple are constantly changing the way products look and feel, but they also take great care of their image, making sure that every aesthetic detail is taken into consideration.
Creating a consistent aesthetic brand experience is one of the most important elements of visual marketing. It creates trust in your customers and makes your products look like they belong together. Your product images, your product videos and the design of your website should all work together to communicate a unique message.
We know that in order to create an emotional response, we need appealing visuals, so let's take a look at a few principles of product photography and image creation to help you create the perfect visual package for your business.
Lighting sets the whole mood in this atmospheric and exciting shot for Elemis UK.
Lighting is one of the most important factors in taking high quality images. If your lighting isn't good, then all other efforts are wasted. Lighting can be used to create different emotions or feelings within an image, it can change the way an object looks and make your product stand out from the competition.
Photography should be used to showcase the features, benefits and aesthetics of your products. The goal is to create interesting images that sell your product, just like Apple does with their popular advertising campaigns. To do this, businesses need to understand the importance of imagery and how it can be used to improve the customer experience .
When creating images for your brand, you should always keep in mind who your target audience is and what they want or need. The images should be able to connect with your customers, they should feel like the brand represents them or their lifestyle.